Marketing techniques and strategy

Is Twitter a must-have for NHS leaders?

Teetering on the edge of no return – how can events continue to keep our attention?

Five marketing tips for health tech start-ups in 2014

The value of #potential

A new breed of exhibitions?

Don’t write off the press release

Understanding media spin: a health tech perspective

To tweet, or not to tweet? That is the question! …the NHS is asking

Industry awards – good for your organisation or all hype?!

Doctor, Doctor, I’m suffering from ‘writer’s block’

Is social media taking over our lives?

The impact of putting visual communication on the table in 2013

Social media marketing in healthcare: opportunity or obstacle?

Your essential guide to planning and attending an exhibition!

Prime for acquisition? PR and marketing will pay dividends