Building brands

Highland Marketing is experienced in creating messages, corporate identity, and brand campaigns that position you as the ideal partner.

Messaging and positioning

From one-off product launches to full-scale market entry, our insight helps define the optimal positioning for your brand.

Corporate identity

Reflecting your messaging and positioning, we create a visual identity that helps you stand out in a busy marketplace.

Advertising and promotion

From creative concepts to performance evaluation, we build effective online and offline advertising campaigns.

Events and exhibitions

We offer stand design and build, and management services for events and conferences of all sizes.

Social and digital marketing

We understand how to help you stand out from the crowd with effective web sites, and social / digital campaigns.

We wondered if we could benefit from external marketing advice and it eventually became apparent that while we did, we needed an agency with specialised, in-depth understanding of the healthcare sector.
Paul Heeran
Paul Heeren
Marketing Director, X-on
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Case study
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Services provided: analyst relations, pan-EMEA support, PR
How one medical imaging company projected its message to the NHS
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
Revolutionising NHS Patient Care: The C2-Ai and Highland Marketing Partnership
Case study
Revolutionising NHS Patient Care: The C2-Ai and Highland Marketing Partnership
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Patientrack makes a splash in Scotland
Case study
Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs
Clinithink: integrated communications raises profile around UK industry event
Case study
Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR
Evolving health tech marketing: Clinisys and Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
Talking sales acceleration and PR with Fenner Pearson from Meantime
Case study
Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
Engaging trust: Liverpool’s answer to technology uptake
Case study
Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word
Coordinate My Care and the impact of thought-leadership campaigns
Case study
Coordinate My Care and the impact of thought-leadership campaigns
Services provided: content creation, media management, messaging, PR
New Zealand health software company builds brand awareness in the UK
Case study
New Zealand health software company builds brand awareness in the UK
Services provided: content creation, media management, positioning, proactive press office, written word
How Alcidion found its market in the UK for a new kind of health tech
Case study
How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
NHS & public sector sales acceleration success for mobile applications solutions provider
Case study
NHS & public sector sales acceleration success for mobile applications solutions provider
Services provided: sales acceleration
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
Talking PR with Katy Brooks from Orion Health
Case study
Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office
How to create a winning marketing strategy for health tech companies in the UK
Marketing techniques and strategy
How to create a winning marketing strategy for health tech companies in the UK
It’s budget planning time: don’t panic, focus…
Marketing techniques and strategy
It’s budget planning time: don’t panic, focus…
Elevate your branding: mistakes to avoid
Marketing techniques and strategy
Elevate your branding: mistakes to avoid
LinkedIn content mastery: from strategy to success
Marketing techniques and strategy
LinkedIn content mastery: from strategy to success
Leveraging user testimonials in health tech marketing
Marketing techniques and strategy
Leveraging user testimonials in health tech marketing
10 signs that you need to invest in your visual branding
Marketing techniques and strategy
10 signs that you need to invest in your visual branding
Boost engagement with proven social media triggers
Marketing techniques and strategy
Boost engagement with proven social media triggers
Getting it right – Webinars
Marketing techniques and strategy
Getting it right – Webinars
Top 5 SEO strategy tips for health tech companies in the UK
Marketing techniques and strategy
Top 5 SEO strategy tips for health tech companies in the UK
Avoiding PR blah: achieving PR hoorah!
Marketing techniques and strategy
Avoiding PR blah: achieving PR hoorah!
Top strategies your health tech marketing agency should implement
Marketing techniques and strategy
Top strategies your health tech marketing agency should implement
Secrets from the algorithm: insights from Google’s Search Content Warehouse API leak
Marketing techniques and strategy
Secrets from the algorithm: insights from Google’s Search Content Warehouse API leak
Content marketing strategies for health tech providers
Marketing techniques and strategy
Content marketing strategies for health tech providers
Healthcare technology marketing: How to go from B2B to B2C
Marketing techniques and strategy
Healthcare technology marketing: How to go from B2B to B2C
Raising awareness
Marketing techniques and strategy
Raising awareness
Mastering the art of B2B marketing strategy: a comprehensive guide
Marketing techniques and strategy
Mastering the art of B2B marketing strategy: a comprehensive guide
Unlocking impactful psychology of colour in design: exploring colour theory
Marketing techniques and strategy
Unlocking impactful psychology of colour in design: exploring colour theory
Are you delivering the right messages?
Marketing techniques and strategy
Are you delivering the right messages?
What’s the value of marketing?
Marketing techniques and strategy
What’s the value of marketing?
Five key components of a successful brand
Marketing techniques and strategy
Five key components of a successful brand
Shhhh! Secret techniques that will enhance your marketing collateral
Marketing techniques and strategy
Shhhh! Secret techniques that will enhance your marketing collateral
Maximising outcomes with agency and in-house synergy
Marketing techniques and strategy
Maximising outcomes with agency and in-house synergy
Versatile writing models for impactful PR and marketing
Marketing techniques and strategy
Versatile writing models for impactful PR and marketing
Getting traction for an international product in the NHS
Industry insight
Getting traction for an international product in the NHS
How marketing and PR can support health tech sales activity
Marketing techniques and strategy
How marketing and PR can support health tech sales activity
Establishing your voice: steps to become a health tech thought leader
Marketing techniques and strategy
Establishing your voice: steps to become a health tech thought leader
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Marketing techniques and strategy
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Thriving in health tech: unleashing the power of the 6 Ps of marketing
Marketing techniques and strategy
Thriving in health tech: unleashing the power of the 6 Ps of marketing
The power of video marketing for health tech
Marketing techniques and strategy
The power of video marketing for health tech
Get it right, but get it done
Marketing techniques and strategy
Get it right, but get it done
Drip, drip, drop
Marketing techniques and strategy
Drip, drip, drop
The power of emotional storytelling in health tech marketing: building lasting connections
Marketing techniques and strategy
The power of emotional storytelling in health tech marketing: building lasting connections
Allocating your healthcare marketing budget: a comprehensive guide
Marketing techniques and strategy
Allocating your healthcare marketing budget: a comprehensive guide
Getting started with marketing
Marketing techniques and strategy
Getting started with marketing