Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog Reset your communications for the post-Covid era The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director at Highland Marketing. Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 Highland Marketing Blog The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to talk about the project and the lessons that other trusts can learn from it. Artificial intelligence
in the real world
Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog Interview: Tom Russell and Leontina Postelnicu from techUK TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems can be addressed as the NHS gets ready to reset after Covid-19.

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We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

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We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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#HealthTech in the Healthcare Roundup newsletter: @NHSDigital won't collect #GPDPR / #GPDataGrab info on 1 Septembe… https://t.co/wyZpkuJM76
#NHS news in the Healthcare Roundup: Every adult in England has been offered a #Covid19 vaccine; but cases are soar… https://t.co/rneym9YzHM
Our Healthcare Roundup newsletter is hitting inboxes with all the #NHS and #HealthTech news you need to succeed in… https://t.co/itkollBSRZ
“Many of our pupils would not normally have access to watersports, but the ones who get involved with our sailing c… https://t.co/hbtvXTahoE
Easier deployment of an #EPR is now available as @fujitsu_uk launches #Epic in the #Cloud in collaboration with… https://t.co/7S76JCs4Ck
Simon Bolton, interim chief executive of #NHSDigital says the agency has too much work on and may have to hand mone… https://t.co/bxVZJOtki4
. @HSJnews has been listening to a board meeting chaired by Simon Bolton, the interim chief exec of @NHSDigital. To… https://t.co/HfG5cKmFw6
Want the latest #Covid-19 and #NHS news? The #HealthTech stories shaping #digital #health? An insightful intervie… https://t.co/Qx2UBPldVw
Well done @XonUK a superb achievement and good luck at the 30 September @CommsCouncilUK awards. 👏👏 https://t.co/hlM91alWpH
.@fujitsu_uk @Fujitsu_Global collaborates with @awscloud to bring Epic in the #cloud to #NHS trusts for the first t… https://t.co/y1Zg1wjgTE

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Blog, analysis and interviews

Interview: Will Smart

The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its...

It’s going to be quite a handover…

Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should –...

A huge task ahead: @NHSConfed #NHSReset

This year’s NHS Confederation conference saw health and care leaders facing up to a huge agenda: more Covid on top of a recovery programme and a shift to integrated care. The big questions: will the...

Take me back to the ocean

After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat...

The impact of Covid on health tech: one year on

The Highland Marketing advisory board held two discussions of the impact of the Covid-19 pandemic on the adoption of healthcare technology in 2020. A year on, it asked whether there was “no going back”; or...

Reset your communications for the post-Covid era

The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director...
Highland Marketing PR Wire

Fujitsu announces support of AWS for Health initiative.

Highland Marketing Fujitsu Health release - 22 July 2021
Global systems integrator brings Epic in the Cloud to NHS trusts and UK healthcare organisations. Unique offer created to deliver a smoother, faster electronic patient record implementation, with easier consumption of Epic upgrades, and maximum efficiencies for customers

Gemserv Health helps Liverpool Women’s to protect its network with a modern, software defined segmentation approach

Highland Marketing Gemserv release - 5 July 2021
Specialist trust uses Guardicore Centra Security Platform to protect servers running legacy operating systems. Proof of concept and roll-out at the trust is part of a wider cyber security programme run by Gemserv Health for the Cheshire and Merseyside Health and Care Partnership.

Scottish health and care professionals given access to COVID-19 vaccine status through Orion Health Shared Care Record

Highland Marketing Orion Health release - 28 June 2021
Project commissioned by the Scottish Government enables health and care professionals to access vaccine information held in a National Clinical Data Store through the Shared Care Record.

Orion Health solutions listed on latest NHS London Procurement Partnership framework

Highland Marketing Orion Health release - 10 June 2021
NHS organisations given flexible route to access the latest shared care record, patient portal and AI technology

All4Health&Care new name for Tech4CV19 to reflect updated focus

Highland Marketing All4Health&Care release - 8 June 2021
New identity and logo unveiled to promote online community’s new presence on FutureNHS collaboration platform

Sailing regatta resumes in The Solent

Highland Marketing Silicon Cup release - 28 May 2021
An annual sailing event hosted by technology experts is back on the water following a year missed due to Covid-19. The Moore Barlow Silicon Cup Regatta will take place in September, raising money for charities that help young people and sailing fans.