Health tech comms: fit for 2022 The UK and its health and care services are heading into period of uncertainty, as the omicron variant of Covid-19 takes hold. But health tech suppliers can look forward to a ‘more normal’ 2022, and they should be thinking now about how their marketing and PR communications can make them ready for whatever’s coming, say Highland Marketing founders Mark and Susan Venables. Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Health tech needs to find a collective voice on climate change To coincide with COP26 in Glasgow, the Highland Marketing advisory board discussed the NHS’ strategy for net zero and how this will impact on health tech. Members agreed with presenter David Newell from Gemserv that the industry urgently needs to find and speak with one voice on how digital can contribute to the big picture on carbon reduction and on the procurement regulations that will force companies to act. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Highland Marketing has helped Alcidion achieve extensive media coverage around the impact in NHS hospitals of our Patientrack early warning technology, over many years. As we have grown and extended our smart health tech offer, the agency has played a key role in helping us to launch Miya Precision as a new technology for the NHS, rapidly expanding our reach in transforming healthcare to reduce the burden for clinicians. The team at Highland gave the right advice and executed a powerful campaign that delivered the impressive results we needed. Highland Marketing is a partner we would highly recommend.

Lynette Ousby, UK Managing Director, Alcidion

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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Blog, analysis and interviews

Is health tech boring? Not with the right communications…

Highland Marketing co-founders Mark and Susan Venables have been working with health tech for a long time. Recently, they’ve seen signs that there’s a growing perception that this is a sector with limited appeal; something...

Creating the digital health workforce of the future

How are trusts and health tech suppliers going to find the people they need to develop deploy and optimise critical clinical information systems in the future? Highland Marketing’s advisory board invited Paul Rice from Bradford...

Taking the pulse of the NHS at Confed Expo

The NHS’ big conference of the year took place in Liverpool last week. Lyn Whitfield reports on what the keynote sessions had to say about recovery and reform, and what the expo’s digital zones had...

Interview: Anne Cooper

Digital nurse leader Anne Cooper is joining the Highland Marketing advisory board; a group of NHS IT and industry experts that provides a sounding board for discussion of healthcare IT. She talks to Lyn Whitfield...

Health tech comms for tough, competitive times

The NHS is emerging from the Covid-19 pandemic with limited resources to meet the huge pressure it is under. That’s focusing attention on national targets and upping the stakes for health tech companies with digital...

Trusts to HIMSS5 by December 2023: will they make it this time?

Health and social care secretary Sajid Javid has announced a new target to complete the digitisation of the acute sector. The Highland Marketing advisory board discussed the approach being developed by NHS England’s transformation directorate,...
Highland Marketing PR Wire

WiFi SPARK creates a Hospedia alternative for hospitals

Highland Marketing WiFi SPARK release - 22 September 2022
SPARK TSL offers trusts and health boards a new business model, improved bedside units, and more intuitive access to entertainment and communication services

Orion Health celebrates landmark first of achieving conformance against PRSB Core Information Standard for shared care records

Highland Marketing Orion Health release - 12 September 2022
People will benefit from better joined up care as the PRSB standard allows Orion Health and its early adopter sites to share information for care when and where it is needed

X-on launches Phonebar to bring telecoms to the desktop

Highland Marketing X-on release - 7 September 2022
The cloud telephony provider behind Surgery Connect rolls-out app for calls and patient messaging to EMIS practices, with SystmOne and Vision customers to follow

Dr Mike Roberts joins health analytics provider C2-Ai as medical director

Highland Marketing C2-Ai release - 6 September 2022
UK headquartered healthcare analytics company C2-Ai has appointed a senior clinician as its new medical director international.

Tech firms integrate for Leicester AF virtual ward project

Highland Marketing Dignio release - 24 August 2022
Health tech specialist Dignio has linked up with AliveCor to integrate its KardiaMobile device into the MyDignio smartphone app. The move will allow seamless transmission of electrocardiograms (ECG) recorded by patients in the community direct to clinicians.

Winter planning puts a new focus on virtual wards

Highland Marketing HomeLink Healthcare release - 24 August 2022
Jill Ireland, the chief executive and clinical director of HomeLink Healthcare, welcomes NHS England’s early guidance on creating additional capacity and resilience this winter. Virtual wards will be an important part of the mix, and she argues commissioners should be looking to work with an expert partner to deliver them safely and effectively.
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