Unlock your health tech marketing potential.
Strategise, optimise, and maximise ROI.
Cutting through the noise: to gain traction for your innovation.
Health tech is a vibrant sector. But with thousands of suppliers showcasing their solutions, you need the right help to get noticed in the market.
How we help: amplifying your message.
Whether you are promoting a new product or innovation, shouting about the impact your customers have achieved with your tech, or demonstrating how you can solve healthcare market challenges; we can help you to stand out.
Campaigning for health tech for decades:
Join customers across health tech who know Highland Marketing for its deep understanding of their market. We can position you and do it well.
Why choose Highland Marketing.
We are trusted by some of the best-known innovators in health tech, from established brands through to scale-ups with ground-breaking solutions. Find out more about some of the work we have done to campaign for health tech.

Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support

How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support

Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word

How Highland Marketing helped ANCILE Solutions to break into the UK health tech market
Services provided: content creation, media management, messaging, product launches, sales acceleration, social media, website support, written word

Getting Illingworth Research noticed
Services provided: PR, social media

Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR

Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video

Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word

Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs

Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office

How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership

Coordinate My Care and the impact of thought-leadership campaigns
Services provided: content creation, media management, messaging, PR
Health tech marketing trends.
Insights from our team to help you plan for success as you shout about your health tech innovation.

Innovative marketing technologies to invest in for 2024: getting ahead of the curve

Top strategies your health tech marketing agency should implement

What’s the value of marketing?

The power of emotional storytelling in health tech marketing: building lasting connections

Unlocking impactful psychology of colour in design: exploring colour theory
